Every day we get many good questions from clients and potential clients. In the following weeks, we will be sharing some of the most asked questions here. If you have any questions, please feel free to ask!
PR VS. ADVERTISING
QUESTION: You can never predict the outcome of PR. Why would I choose PR over advertising, where I know what I get?
ANSWER: PR (Public Relations) and advertising are two different marketing tools that serve different purposes and achieve different goals. While the outcome of PR can be unpredictable, it is a more cost-effective and credible way of building and maintaining a positive image and reputation for a company.
PR focuses on building relationships with key stakeholders and the media and creating and sharing news, stories, and content highlighting the company’s strengths and accomplishments. The goal of PR is to enhance the company’s reputation and create a positive image in the minds of the public, customers, and other stakeholders.
Advertising, on the other hand, involves paying for messages to be placed in front of a target audience. While advertising can be a highly effective way to reach and influence large numbers of people, it is generally more expensive and less credible than PR.
So, companies might choose PR over advertising because it is more cost-effective, can be more credible, and helps build and maintain a positive reputation in the long term. However, both PR and advertising can be effective and valuable components of a comprehensive marketing strategy, and the choice between them may depend on specific goals, budget, and target audience.