Once upon a time, in a land far, far away, a group of PR specialists sat down for a Zoom meeting. They had been hired by the local fire-breathing dragon, who was struggling to convince villagers of the benefits of FireBreath, his new and sustainable approach to home heating.
Ok, so perhaps PR isn’t quite H.C. Andersen, but good storytelling can help to engage the public, and sprinkle a little fairy dust on your brand.
PR professionals help to guide the narrative and tell the true story of brands… Those clever PRs in the land far, far away worked day and night to get the message across that the dragon was an innovative entrepreneur rather than a bloodthirsty beast.
Of course, it is not always so black and white, and here at Think PR we have a toolkit of storytelling techniques. Unlike paid advertising, it tends to be channelled through traditional media and social media, as well as public events that showcase clients’ work and mission.
Its crucial to coordinate clear and consistent messaging across different mediums, and at Think PR, we take control of the communications strategy to make sure your story is told in the best way possible.
Through our extensive network of national and international media contacts, we are able to manage your public image and make sure that reporters get the right info and access to show your company in the most positive light.
As well as managing press, we are creative in our own storytelling too. We write blogs on behalf of clients, produce opinions pieces, and write speeches for conferences and public events. We can manage the public voice of your brand as much or as little as you want, helping to craft your public image and tell your story.
We also work extensively on social media, helping to show the human side of your brand, and engage and communicate with the public. We have a team of social media experts who can manage accounts on your behalf, making sure you are following and being followed by the most relevant figures in your field, and build up a strong brand identity.
Altogether we work to create a coherent communications plan that presents your brand with a clear story, sharing your ideas, accomplishments, products and position, in the best way possible.
Who knows, maybe there will even be a fairytale ending ;-).