CASE STUDY:
MAKE MUSIC SOCIAL

THE BRIEF

Ultimate Ears was looking for a way to showcase its speakers’ durable design, and how the speakers are made to bring people together to enjoy music whenever and wherever. The target group was influencers.

THE SOLUTION

We invited 8 bloggers on a sailing tour around the picturesque canals of Copenhagen and filled the boat with sparkling wine, beer, snacks, and sushi. The boat sailed down the canals, while the influencers were served sushi, enjoyed a glass of sparkling wine, and listened to the music played by Ultimate Ears’ speakers. 

 

THE RESULTS

The event was a great success, and the bloggers had an amazing evening. They gladly shared pictures on Instagram, Facebook and Snapchat.  With more than 128K impressions we succeeded in creating a strong online appearance of Ultimate Ears’ speakers.

 

A total number of 25 posts on Instagram, Facebook and blogs. 

 

Reach more than 50K

 

Impressions more than 128K