PR agency size no longer matters. Perceptions that multi-nationals have unique wide-scope capabilities and a range of experts are mistaken. Smart boutiques partner with worldwide agencies (at Think PR we partner with mc Group). Boutiques can now compete with the giants. So it comes down to quality of talent. Boutiques boast another advantage: they’re unencumbered by a parent company that looks only at the bottom line. A parent company often hampers senior-level involvement. Size can hinder.