The new definition of Influencer Marketing and how brands can keep up

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The new definition of Influencer Marketing and how brands can keep up

This great session took place at Social Media Week in Los Angeles.


David Hallisey, Vice President of Communications and Content at Petco, Matt Prince, PR & Brand Engagement Lead for Taco Bell and Justin Manfredi, Senior Director of Digital Marketing for Activision discuss how they use influencers and how that has changed over time.



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