Spotting Future Trends: Why taking a long view is a power tool for innovation

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Spotting Future Trends: Why taking a long view is a power tool for innovation

We would all like to believe that our businesses are at the cutting edge of our industry and understand our customer needs. But are you truly ready for disruption within your industry?

To benefit from future changes rather than becoming a victim organisations need to harness the ability to make informed decisions about the future that utilise data and trends to create possible scenarios. This strategy will help takeout some of the uncertainty that is involved with strategic planning in the future.  By harnessing future insight you will have the tools to support your business develop new growth opportunities before they go main stream, identify potential threats that could impact your market and understand how to develop new offerings to future markets at the right time. Read the full article here:

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