60 minutes: Communicating in the first hour of a crisis

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60 minutes: Communicating in the first hour of a crisis

When a crisis breaks at your organization, you have a maximum of 60 minutes to get a statement out to the media before you start losing credibility. 'Here's a detailed outline of what to include (and what not to include) in a media holding statement when a crisis breaks. http://wildewords.ie/crisis-communications-holding-statements/

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