3 Ways Brands Can Use Facebook’s New Continuous Live Video

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3 Ways Brands Can Use Facebook’s New Continuous Live Video

Just as communicators are coming to grips with the possibilities of live video on social platforms, Facebook throws us a new twist: It will now allow "nonstop, long-form" live video, TechCrunch reports.


Up until now, there has been a 90-minute time limit on Facebook Live streams, which are then made available to download after the stream. The Continuous Live Video option allows for 24/7 broadcasting, although there is no way to rewind the stream or download it.

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