Aren’t you more likely to buy a product if it’s recommended by a friend than if it’s pushed in your face by a brand? Sure you are, and this is of course why we work with influencers for our clients.
Although influencer marketing is more popular than ever, it has a serious disclosure problem. We see it every day on blogs and especially Instagram. Did you know that you can get fined if your influencer doesn’t follow the guidelines on influencer marketing? - Influencers should clearly disclose when they are being paid.