Mobile-Only Content: The Next Big Marketing Trend

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Mobile-Only Content: The Next Big Marketing Trend

You’ve probably heard of the “mobile gap”: Mobile usage is exploding, but publisher ad revenue isn’t keeping pace. At the same time, though, another gap has opened. This one is between the time that consumers spend on mobile and marketers’ commitment to mobile content. Read more on Contently: http://bit.ly/1TNsZ7Q

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