Print’s dead — but so is digital

Digital is dead big

Print’s dead — but so is digital

The Financial Times has, if there was any doubt, pronounced the newspaper business deader than a doornail. But its more advanced point was pronouncing the digital news business at the point of death, too…
…Despite the online world’s crowing about advertising growth, and the belief of many publishers that online ad revenue would surely replace offline, the per-view price of a digital ad continues to drop, and ever-more ad dollars are concentrated with Google and Facebook. Now, to boot, there are ad blockers: nobody ever has to see a digital ad. Read more in USA TODAY: http://usat.ly/1KSVjT4  

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