Facebook will now open instant articles for everyone, but focusing primarily on publishers. Facebook is tightening the grip on distributing news and keeping the content directly on Facebook instead of on the news outlets’ own channels.
The upside? For users this means articles loading almost instantly and no need to go to other web pages. The downside? Facebook flexes its muscle on the flow of news we get to see in our feeds.
Big players have already signed up to Instant Articles including New York Times, Guardian, BBC,Bild, Spiegel and Buzzfeed