The public relations industry does a terrible job of public relations.

Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function.  (If you’re a cop, construction worker and a cowboy who hangs out with a guy dressed in leather, you’re in the Village People.)

Luckily Robert Wynne made a guide to help the general public understand public relations and how to use these skills. Read it on Forbes: http://onforb.es/1otgfXo