Is it Content. Is it Advertising. Is it Irrelevant?

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Is it Content. Is it Advertising. Is it Irrelevant?

Very interesting point from Josh Black, CEO GroupM Content Asia Pacific. “ Consumers (real people) don't care what we call it, they just want to be educated, entertained and engaged”. Do we really need all these terms? Read the article here: http://bit.ly/1VLf8ME

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