PR isn't just a pretty face - Baby got backup numbers to demonstrate ROI

Dec3 webinar big

PR isn't just a pretty face - Baby got backup numbers to demonstrate ROI

Traditionally, PR professionals were tasked with reaching targeted
audiences, increasing brand visibility and raising awareness of brands or
campaigns. Today, driving revenue has become just as important, which means
proving ROI is also part of the PR mix. In
fact, proving ROI is the biggest challenge faced by PR and
marketers alike. How can we showcase PR’s value in a way that is meaningful to
the C-suite? Metrics, of course! But which ones? 

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