User-generated content helps businesses, but convincing customers to engage and create content on behalf of a company can be difficult. Here are 5 examples of user-generated content that businesses can use to inspire their content strategies.
When businesses face an economic downturn, marketing budgets are often the first to go. According to Influencer Marketing Hub, 69% of brands expect to decrease ad spending in 2020.
With fewer in-house resources and economic downturn putting financial pressure on businesses, companies should leverage user-generated content to promote their products and services.
User-generated content is content created by users, such as images, videos, blog posts, or third-party reviews.
Motivating people to create user-generated content, however, presents another challenge.
Visual Objects surveyed 401 people in the U.S. and found that people are reluctant to knowingly create content on behalf of a brand.