In the era of digitization, everything revolves around social media platforms like Facebook, Instagram, Twitter, Snapchat, LinkedIn, etc. Isn’t it?
But not every social media platform is created with a similar purpose.
While Facebook might be a powerhouse for one business, it may do nothing for another – and while one brand may have tons of user engagement on Instagram, another brand will gain more traction on LinkedIn.
With all this in mind, how would you select a platform to invest your time for your brand? The best move is to explore every major platform and opt for the best features like creating targeted ads, tagging products to your posts, providing social-only discounts, etc. Then you can start promoting your business to generate leads and increase your revenue strategically.
Sometimes back, Instagram and Facebook “adopted” ephemeral content trend from Snapchat, which led their user base to go up a staggering 339% since their creation. It shows the power of ephemeral content. It is essential to know why this type of content has gained such popularity and how it will keep growing in 2020 & beyond.
But before that, let’s take an in-depth insight into ephemeral content here