Instagram Creates New Ad Space

Instagram suggested posts big

Instagram Creates New Ad Space

Instagram recently (August 19, 2020) launched “suggested posts” to users’ main feeds– here’s what you need to know about the expansion:

1. “Suggested posts” is a new feature that will appear when you reach the end of your feed.
2. The posts are from accounts you don’t follow, different from the ones you would find in “Explore” but related to content you do follow.
3. There will be photos and videos posted to the grid – there will not be IGTV or Reels content (at the moment).
4. Users can send feedback to Instagram to make the feed more relevant (via the three-dot icon).

For brands, the feature basically means increased ad space and a chance to make a positive impression on more users.


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