Will companies keep up the momentum around racial injustice–and what will it look like?

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Will companies keep up the momentum around racial injustice–and what will it look like?

The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice–with their pocketbooks.

Many people would say, “it’s about time.”

To be fair, some companies, like Ben & Jerrys, have been speaking up for years, and making a difference with their investments.

But, in the last two weeks, you started to see a whole flurry of companies do the same–companies you might not have expected to move so quickly.

United Health Group donated $10 million and 25,000 volunteer hours to support Mr. Floyd’s family, help Minneapolis-St. Paul businesses restore operations, and fund efforts to advance equality and inclusivity in the Twin Cities community.

US Bank announced “several investments and initiatives to bridge social and economic gaps and enhance opportunity for people of color.”

Target donated “$10 million commitment and ongoing resources to advance social justice and support rebuilding and recovery efforts in local communities.”

And, the Jordan Brand pledged a whopping $100 million to nationwide organizations “dedicated to ensuring racial equality, social justice and greater access to education.”

We saw more CEOs come forward with messages of support for Black Lives Matter. Jack Salzwedel with American Family Insurance. Medtronic CEO, Geoff Martha. Citi CFO Mark Mason. And many more.

So, we’ve seen a lot of movement in the last couple weeks. Public momentum and support seems to be growing–and that’s a good thing. The big question now is: How do companies sustain this momentum and what do they need to do long-term to keep it going?

So, here’s what it seems we need to see more of from companies in terms of longer-term, sustainable change according to Arik Hanson of ACH Communications.


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