If you want to do influencer marketing well, winning the support of top influencers is a must. And winning the cooperation of influencers takes time, patience, and a solid strategy.
Crowdfire dedicated an article to give you a comprehensive approach to building meaningful, long term relationships with social media influencers. So if you’re ready, let’s begin!
Step 1: Identification Of The Right Influencers
The first step in winning the cooperation of influencers is to know which influencers are right for you. You need to pick the ones that match your brand persona, align with your values, and fit in perfectly with your overall marketing goal.
For this reason, we recommend that you put in time into investigating the quality of your influencers by understanding how relevant their audience and followers are to your brand, what their reach is like, and specifically, who their followers are!
You should also engage with those influencers who have a good reputation with the brands they’ve worked with. To find out, you can approach brands and do something like an ‘influencer background check’ to find out how cooperative they are, with the prior permission of your influencers of course.
There are a bunch of tools you can use that enable you to identify the right influencers, while also giving you deep insights on their followers. FollowerWonk and HootSuite are two of them! Both tools have insights on the influencer's social following, like their size, their social authority, the number of views they get and more. Use this information to your benefit, depending on what the purpose of your influencer campaign is.
For instance, if you’re looking to grow your brand awareness, you should pick the influencers with the largest social following and social impressions, if you’re looking to build trust, choose the influencers with the highest social authority.