According to the 2019 Business Insider Influencer Marketing report, businesses are generating up to $6.50 for every dollar spent in influencer marketing. Most business owners believe influencer marketing attracts higher-quality leads than other strategies such as affiliate marketing, display, and paid search. Influencer success is partly because social users are likely to recommend products to others.
With such a compelling return on investment, businesses are trying to get the attention of the best influencers. Managers are turning to negotiation skills training to support their brands in creating valuable connections with influencers. This post from Crowfire covers the most useful tips to prepare for successful negotiations with the best influencers.