Geolocation is becoming increasingly important for modern marketers, especially as more and more people turn to their mobile devices first and foremost. We do this whether we’re seeking information or whether we’re looking to make a purchase, and clever marketers are starting to pick up on this and to tap into a relatively new phenomenon that mobile devices have enabled: geolocation.
In fact, as many as 87% of mobile marketers are seeing success with location targeting, whether that’s by deploying localized marketing campaigns or whether they’re encouraging people to check in on smartphone apps. Mobile has been touted as the future for many years now, and geolocation is the future of mobile.
And so with all of this in mind, let’s take a closer look at geolocation and how you can put it to good use for your marketing campaigns.