Virtual influencers are on everyone’s lips: Brands including KFC, Yoox, and luxury fashion house Balmain have now created their own virtual influencers to promote their products, psychologists warn that virtual influencers can be dangerous for children’s mental health and creators want to connect CGI (computer generated imagenery) with AI.

Virtual Influencers have almost three times more engagement rate than the real influencers. That means that followers are more engaged into virtual influencers content!

Read all the numbers on Hypeauditor.com – maybe it’s time for your own virtual influencer?