Content marketing seems like an easy task, right? Well, it actually isn’t all that simple. In reality, most first-time marketers and business owners make stupid mistakes that could have been easily avoided had they known about them. Here are the most common mistakes beginners make in content marketing.
#1 No Prior Plan or Strategy
One of the biggest mistakes that beginners make is having no prior plan or strategy and going right into the action without knowing what they are doing. You may think that creating content is the same thing as content marketing but that is not true. Content marketing is always based on a strategy that you follow throughout your campaign.
It is very important that you sit down and make a plan for your content marketing. You must have an idea of who your readers and customers will be as well as who you are and what your company is about. Once you know that, you will be able to build your strategy around this information.