According to a recent study, 85% of consumers find UGC more influential than brand content.
In fact, our own study on Instagram for tourism marketing found that UGC posts were the most engaging type of post on Instagram for tourism marketers. This finding applies to most other industries as well.
User-generated content not only engages consumers but also allows you to create more content with less resources and time by tapping into your community for ideas and pieces.
For 2020, you need to determine what inspires your audience to share content and how you can engage customers to create user-generated content.