If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate (Speed), the person about to wake up (Inception), and the game about to end (every sports movie ever). Back to the Future wouldn’t have been much of a movie if Marty McFly could return the DeLorean to 1985 whenever he wanted.
A race against the clock supplies stakes and consequences. It compels us to complete important tasks with urgency. That’s also true for more than just movies. Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI.
To find out the impact due dates have on marketers, Contently’s data science team studied the workflows of more than 13,000 pieces of content. Of course, merely setting a deadline doesn’t guarantee you’ll finish a task. Procrastination is the ultimate foil, and conquering it requires a specific type of deadline.