By Karin Noergaard, founder
Your business is failing because you’re on Facebook, Twitter, Pinterest, Google+,
LinkedIn, Tumblr, this, that, something over there and maybe even a WordPress
‘Social media can help grow you business’;
‘Facebook is a start-up must’, ‘Social reputation comes before advertising’. All
those articles popping up everywhere are making you desperately download and
read through any guides with ‘10 tips for Facebook pages’, ‘when’s the best
time to tweet’, ’How to get followers’, ‘Google+ for businesses and many more.
Besides reading all the good advice
you need to know how to manage every site, find or develop great, entertaining
yet clever content and update every single site every single day with different
content – and in the weekends too.
Every guide you have ever read, which
would sum up to around 100, says that the worst social media blunder is to
update too little and too boring content – oh, don’t forget too much content is
also wrong and never ever just retweet Mashable because absolutely everyone
You need to find content that has
never been published before but still is relevant and great. Even better -
write your own, share you knowledge, preferably in the form of an easy
to-do-guide with 5 simple steps or through a podcast.
While you’re tending to your social media
So you’re up all night, because your
workday is too short, reading all the guides. You’re creating those great blog
posts summing up everything everyone else is saying, but in a new and
compelling way of course, just waiting for new clients to discover your
knowledge and great wit.
At the same time your current
clients are rolling their eyes and slamming the door behind them when leaving,
because as amusing as your last Facebook post was, it didn’t measure up to all
the jobs you left hanging while learning how to measure social media ROI.
In other words - there are not
enough business hours in the world to learn everything about every single
social media site. You will never, ever be able to do it all by yourself.
So pick one social media, an easy
one that you actually like, do it the best you can and that will be good
And if your business wasn’t failing
for spending all your time on social media, you should hire a community
manager. Now that’s a good investment!