Both, social media analytics and social media listening, are equally important for brands. You cannot shut your ears to what your customers are saying about you on social media. Nor can you ignore how your own social media activity is impacting your business metrics.
Yet, it seems entrepreneurs, businessmen, investors, and even marketers themselves confusing one with the other.
In this blog post some light is shed on how both of them are different but equally important for any business. http://bit.ly/2TnAI04