Any brand can be hit with a public relations crisis, but not all of them can fully recover. How a company handles PR disasters heavily influences the public's opinion about both the issue and the brand itself. Your actions—or lack thereof—during this pivotal moment can make or break your brand's reputation and future.
If your company is going to bounce back from a PR disaster, you must ensure that certain steps are taken after an incident is discovered. Below, a panel of Forbes Communications Council members discusses some things to do during the first 48 hours: http://bit.ly/2XSkAFl