Five years ago, a lot of companies were just creating content without a plan. Today, with so many helpful guides on tactics and strategy available, brands new to content marketing have more of a roadmap for success.
If you’re a marketer starting a new content initiative, you’re in a fantastic position to build a relationship with your target audience. As you’re developing a strategy, you’ll be able to see what your competitors have already done and where you can stand out.
Take California Closets, for example. The company could have aligned itself with bargain retailers in the industry, but by going all in on a new print magazine, Ideas of Order, it attracted an audience searching for high-end, luxury closet organization. It’s clear from the content that they’re not selling ugly plastic tubs for college students.
At Content Marketing World, the magazine won awards for Best New Print Publication and Project of the Year. As Stephanie Stahl pointed out on CMI’s blog, after only a month, Ideas of Order had already driven $42 in revenue for every dollar California Closets spent producing and distributing it.