Let’s play a little game. Can you guess what year this lede is from?
“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!”
How about this one?
“You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”
If you guessed 2010 and 2012, respectively, you’d be right. But if I told you they were from 2016 and 2017, would you blink? Video has been the talk of the marketing world for years. But could it finally break through over the next five years as a regular marketing tactic?