Raise your hand if you’ve ever deleted a selfie or a tweet because it didn’t receive enough likes. Hey, there’s no shame in it—cultivating an engaging persona takes practice.
Even the savviest social users make common mistakes when managing a brand account. Plenty of brand accounts gain attention for their sass and engaging content, but the number of likes and retweets you get may not be a perfect representation of your true social impact. So before you delete that tweet that only got one like from a super-fan, here are four social media misconceptions that could affect your engagement.