The new Instagram algorithm has finally arrived, and Instagram is opening up to explain just how the algorithm chooses what photos and videos show up in your feed.
Earlier this year, Instagram announced that they would be updating the Instagram algorithm to make it more chronological and “feel more fresh.”
Now, they’re letting everyone know exactly how the Instagram algorithm works, and going on rThe ecord for the first time about rumors about Instagram business profiles and the Instagram shadowban. Here’s what we know:
Your Instagram feed isn’t just based on who you follow, it’s also based on who and what you like.
According to TechCrunch, who were in the room with Instagram’s product lead, “Instagram relies on machine learning based on your past behavior to create a unique feed for everyone. Even if you follow the exact same accounts as someone else, you’ll get a personalized feed based on how you interact with those accounts.”
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