Content marketing has always been about more than just good blog posts.
When done right, the impact of great content will ripple out into everything from recruiting, PR, human resources, investor relations, and more. A killer blog is one thing, but brands should also be producing infographics, calculators, case studies, short videos, e-books, one-sheets, and webinars to build a meaningful relationship with their audience.
It’s time to ask more from the work you’re producing. To learn from Contently about where marketing is headed in 2018, click here: http://bit.ly/2KYJSvp .