PERCEPTION VS REALITY – ARE WE HIDING BEHIND SOCIAL MEDIA?

Perception reality big

PERCEPTION VS REALITY – ARE WE HIDING BEHIND SOCIAL MEDIA?

In an age where social media has intertwined itself with almost every aspect of our daily lives, it would be fair to assume that as a population we have acclimatised fairly well to the psychological challenges that come with opening up our world to the public.


The use of social media grew at a far faster rate than anyone could’ve ever predicted and not just from a personal perspective, in business too, social media has now become one of the most powerful tools for marketing your products, creating customer engagement and promoting your brand. There is no doubt that the birth of social media has introduced some incredible platforms into the world


Instagram – Being able to visually present your life to the world has put everyone back in touch with their inner creative (optimisation tips available here)
Facebook – Being able to connect with friends you’ve met around the world so you don’t lose touch and share all types of content
YouTube – A platform for masses to create, absorb and share video content


And these are just a few examples…


However, whilst Social Media continues to develop and we continue to improve at marketing our personal and professional journeys there is a much darker side to the all of this. I feel it’s important that it’s brought to the surface so that younger generations can develop the correct coping mechanisms for dealing with the negative implications that can arise when Social Media is misinterpreted or misunderstood.

Read more on Ollie Campey: http://olliecampey.com/perception-vs-reality-hiding-behind-social-media/

0 Comments

leave a comment