Countless hours spent researching, writing, and editing until your eyes feel like they’re going to pop out of your head and what do you get for it?
Just a blog post sitting dormant on Page 5 of Google search results.
Sadly, content isn’t always enough to give your website the visibility you need to grow.
As we currently understand, the two most important ranking factors for organic success include:
• The number of links referring to a site.
• The content relevance to user intent.
While content and link building have become the focus of SEO, remember, we’re out here trying to create unicorns.
Google’s main focus remains to be their own users’ experience.
If users aren’t clicking, sharing, engaging with, or returning to the content on your site, no amount of manual link building will be enough.
What do you offer users and search engines that the competition doesn’t?
Here are a few strategies and considerations that you should keep in mind when trying to push content to the top of Google SERPs.