Is Your Company Investing In Digital Transformation Or Digital Iteration?

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Is Your Company Investing In Digital Transformation Or Digital Iteration?

Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today.


Depending on who you ask, digital transformation could be simply described as enterprise-wide investments in new technologies, platforms and processes to operate in a digital economy. It’s often painted as a picture of rivalry between CIOs and CMOs. But its very promise is bigger than any one group or effort however. The more you study and learn from the more sophisticated and ambitiousorganizations undergoing digital transformation, you identify patterns of purpose. Over the years, I’ve updated my definition to consider more holistic and unified objectives…
Digital transformation is the realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.


Indeed, all companies set out to become agile and competitive as markets evolve. The difference between those companies that accelerate progress and those that are merely evolving comes down to the difference between iteration and innovation.


What’s the difference?



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