Every day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers.

And every day, a brand comes along, sees those connections, and thinks: Oh yeah, it’s time to be a part of the #conversation. This usually doesn’t end well.

At Contently, they decided to create a handy flowchart to help brands out.

So should your brand hijack the latest Twitter trend? Once you print the flowchart out and tape it to the forehead of your 23-year-old social media manager, you’ll never have to worry about a tweet gone wrong again. http://bit.ly/2Ap6kY3