The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule.

According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. 1

CEOs and CFOs shouldn’t take this lightly. If your team takes two months to publish a 1,000-word blog post, it’s going to be really difficult to generate a return on your investment. Every day a piece of content spends in production hurts your ROI. Because every hour a team wastes with an inefficient production processes is an hour they could be doing something else to improve the business.

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