Too Many Content Marketers Are Making This Metrics Mistake

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Too Many Content Marketers Are Making This Metrics Mistake

The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule.


According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. 1

CEOs and CFOs shouldn’t take this lightly. If your team takes two months to publish a 1,000-word blog post, it’s going to be really difficult to generate a return on your investment. Every day a piece of content spends in production hurts your ROI. Because every hour a team wastes with an inefficient production processes is an hour they could be doing something else to improve the business.
Read more on Contently: http://bit.ly/2jd2uvr

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