When planning an earned media campaign for your organization, keep in mind the power of the exclusive. It can be used to forge a relationship with a reporter, or strengthen an existing one. And in our experience it might increase the odds of your news or story getting published or aired if the media outlet knows it is the only or first one who has the information.

Usually, the answer will be obvious: that journalist whose outlet is most local or most relevant to the client. Other times, we’ll offer it to a friendly writer who previously covered the client. They might be one and the same, or they might be different. Read on: http://bit.ly/2gxlW48