Few activities in B2B marketing yield immediate results. Long sales cycles mean it can take months, if not years, for your work to positively affect business. Luckily, there is one exercise proven to help you out right away: a content audit.
What is a content audit, exactly? It’s the process of tracking down and organizing all content produced by your company.
There are different ways to structure the audit. SiriusDecisions has an intensive seven-step process. Moz, meanwhile, has a good guide for completing one with an eye towards SEO. Whichever template you reference, make sure to include these three key steps: http://bit.ly/2xYfVpg