Facing the media during a crisis media management situation can be a stressful experience for spokespeople.
Journalists are likely to be more demanding than ever in these circumstances as they aim to bring their audience breaking news.
But what if we told you there are just three types of questions you are likely to face?
No, that’s not a typo.
And you can forget about the list of ‘75 questions commonly asked by journalists during a crisis’ which you can find on Google, because apart from anything else, in the fast paced environment of a crisis you are simply not going to have enough time to prepare and practice that many responses.