Personalizing offerings and messaging presents an incredible opportunity for brand managers to more effectively engage with consumers.
Nearly three-quarters (74 percent) of internet users say they’re frustrated with websites that aren’t tailored to their needs, 72 percent of consumers say they don’t like generic marketing messages, and 58 percent say they’d like organizations to better focus their discounts.
Despite the demand, most brand managers don’t think their personalization efforts are resonating. A recent survey of marketers revealed that 60 percent of marketers struggle with the tactic.
The root cause is that many brand managers fail to deliver the personalized experiences that people truly want.