STOP WASTING MONEY: 3 WAYS TO REDUCE YOUR COMMUNICATIONS AND MARKETING BUDGET

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STOP WASTING MONEY: 3 WAYS TO REDUCE YOUR COMMUNICATIONS AND MARKETING BUDGET

There are certain communications and marketing activities that we undertake year in, year out, without really thinking about it. We do them not because they add value to our businesses, but because conventional wisdom says we should, or because our competitors are doing it, or because the guys on the Sales team really enjoyed that event last year.


These “we do that every year” events and activities are often taken as a given, and rarely come in for any genuine attempts at calculating return on investment.


It’s time to trim the fat from your communications and marketing budget with these 3 ways: bit.ly/2vwnk03




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