Imagine you’re playing soccer. You’ve trained for years, now finally at the peak of your powers as you confidently march toward the title. Then, with the score tied in the championship, the ball falls to you just yards from the goal. But instead of knocking it in to rapturous applause, you scuff your opportunity, doomed to watch your biggest competitor take all the spoils for itself.
To me, that scenario is the best way to describe what happens when a brand does all the right things creating a valuable blog post but then ignores internal linking. It’s like whiffing on an open goal with the game on the line.