Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes sense – hashtags can be confusing as they’re not words within a sentence, necessarily, but topic matches that help improve discoverability. Some people think tagging every word will help, because it’ll mean your content will show up in more conversations, but that’s a flawed theory. In order to maximize the performance of hashtags, you need to conduct research in order to develop an understanding of which tags are most relevant to your business, and which are most likely to connect with people looking for discussion related to your focus topics.
And that’s just the beginning of your hashtag understanding.
Another key element you need to consider is how hashtags are used on different platforms. There’s a heap of articles about this, looking at how hashtags are used, and how you should apply them on each platform. And one of the most common questions that comes up relates to their use on Facebook, specifically.
The confusion around hashtags on Facebook is that hashtags are active on the platform – unlike LinkedIn, where they’re simply not clickable (which largely negates their functionality), Facebook has tried to make hashtags a part of their search and discovery process.
So should you use hashtags on your Facebook posts? Will they help you get more reach?