Achieving a digital state of mind

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Achieving a digital state of mind

Digital isn’t merely an add-on; it’s a way to think differently about
business models, customer journeys, and organizational agility.

Companies that successfully adopt digital technology don’t view it
as an extra; digitization becomes central to what they are because they
transform their value propositions and evolve every level of the organization
so that it becomes data driven, customer obsessed, and highly agile. In this
episode of the McKinsey Podcast, recorded in November 2015,
principals Karel Dorner and David Edelman talk with Barr Seitz about why,
decades into the digital revolution, companies are still trying to define what
digital really is and struggling to make the most of it. An edited transcript
of their conversation follows. http://bit.ly/2oAOnRx

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