With the ubiquity of social media, a crisis can strike at any moment. Even if it is impossible to predict every outcome, being prepared to protect your social brand—before a crisis hits—will help you deal with any situation that may arise.

Social media is increasingly how we receive news and communicate with each other. In this new environment, it’s possible that President Trump might mention your brand on Twitter. Or your firm could get caught up in national events. Be prepared for anything and clarify your existing social media policies now for your corporate brand as well as your employees.

So why are social media policies important for large brands? Read more: http://bit.ly/2mvyJ9a