According to a recent Holmes report, only 27% of agency professionals think the term "public
relations" will describe their work in four years. In addition to this
capacity, the role is poised to evolve into one that encompasses much more than
publicity and media outreach.

Seven agency executives from Forbes Agency Council share a few of the ways we will come to view public relations
practitioners in 2020 -- and what these newfound duties will entail: http://bit.ly/2kj1Xdr