Ask five professionals about what metrics you should track on social media, they will all have different versions of what constitute the right metrics and which measurements you should pay lesser attention to.
But of any social media implementation, measurement is something concerned with individual focus and background on which the overall business strategy is built.
Though there are common yards in every business sphere, not even less in an environment where interactions are summed up in Retweets, Shares, Likes, Comments and so, what make a difference in the end, are those finer grains you have made your own.
Sure, hundreds of retweets on Twitter will help to keep the morale high for you to continue to post more content on the platform, but you want to also see where that is leading you to. Read more: http://bit.ly/2iCu3yj